Dead Until Dark like the rest of the series to which it belongs, is narrated by Sookie Stackhouse, a telepathic waitress from the small fictional Louisiana town of Bon Temps, not far from the non-fictional town of Shreveport. It is set during the early 2000's, approximately the same time as the book's publication. In the world of the novel, vampires (and other supernatural creatures) are a reality. Sookie Stackhouse falls in love with the vampire, Bill Compton, whom she met at the diner she works at, Merlotte's, owned by Sam Merlotte. At some point in the recent past, Sookie tells us, the invention of synthetic blood, called Tru Blood, has made it unnecessary for vampires to feed on humans for sustenance, thus allowing the world's previously underground vampire community to reveal its existence to humans. Also relevant to plot development is the fact that vampire blood accelerates healing, increases strength, improves the libido, and make the person who drinks it better-looking.