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Chapter Chapter Three
'F
uck you it's mine,' Vic said. 'I break up every time think of those red pants and white shoes. I kept wanting to look in the closet to see if I could find the guy a sandwich board.'
'It doesn't matter, and you know it doesn't. None of them bills a tenth of what Sharp bills. What else can I say? You know Sharp and the kid are going to want to talk to both of us. Do I book you a seat or not?'
The thought of ten days, five in Boston and five in New York, gave Vic a mild case of the cold sweats. He and Roger had both worked for the Ellison Agency in New York for six years. Vic now had a home in Castle Rock. Roger and Althea Breakstone lived in neighboring Bridgton, about fifteen miles away.
For Vic, it had been a case of never even wanting to look back. He felt he had never come fully alive, had never really known what he was for, until he and Donna moved to Maine. And now he had a morbid sense that New York had only been waiting these last three years to get him in its clutches again. The plane would skid off the runway coming in and he engulfed in a roaring firecloud of hi-test jet fuel. Or there would be a crash on the Triborough Bridge, their Checker crushed into a bleeding yellow accordion. A mugger would use his gun instead of just waving it. A gas main would explode and he would be decapitated by a manhole cover flying through the air like a deadly ninetypound Frisbee. Something. If he went back, the city would kill him.
'Rog,' he said, putting down his meatball sandwich after one small bite, 'have you ever thought that it might not be the end of the world if we did lose the Sharp account?'
'The world will go on,' Roger said, pouring a Busch down the side of a pilsner glass, 'but will we? Me, I've got seventeen years left on a twenty-year mortgage and twin girls who have their hearts set on Bridgton Academy. You've got your own mortgage, your own kid, plus that old jag sportster that's going to half-buck you to death.'
'Yes, but the local economy -'
'The local economy sucks!' Roger exclaimed violently, and set his pilsner glass down with a bang.
A party of four at the next table, three in UMP tennis shirts and one wearing a faded T-shirt with the legend DARTH VADER IS GAY written across the front, began to applaud.
Roger waved a hand at them impatiently and leaned toward Vic. 'We're not going to make it happen doing campaigns for Yor Choice Blueberries and the Main Realtors, and you know it. If we lose the Sharp account, we're going to go under without a ripple. On the other hand, if we can keep even a piece of Sharp over the next two years, we'll be in line for some of the Department of Tourism budget, maybe even a crack at the state lottery if they don't mismanage it into oblivion by then. juicy pies, Vic. We can wave so long to Sharp and their crappy cereals and there's happy endings all around. The big bad wolf has to go somewhere else to get his dinner; these little piggies are home free.'
'All contingent on us being able to save something,' Vic said, 'which is about as likely as the Cleveland Indians winning the World Series this fall.'
'I think we better try, buddy.'
Vic sat silent, looking at his congealing sandwich and thinking. It was totally unfair, but he could live with unfairness. What really hurt was the whole situation's crazed absurdity. It had blown up out of a dear sky like a killer tornado that lays a zigzagging trail of destruction and then disappears. He and Roger and Ad Worx itself were apt to be numbered among the fatalities no matter what they did; he could read it on Roger's round face, which had not looked so pallidly serious since he and Althea had lost their boy, Timothy, to the crib-death syndrome when the infant was only nine days old. Three weeks after that happened, Roger had broken down and wept, his hands plastered to his fat face in a kind of terrible hopeless sorrow that had squeezed Vic's heart into his throat. That had been bad. But the incipient panic he saw in Roger's eyes now was bad, too.
Tornadoes blew out of nowhere in the advertising business from time to time. A bit outfit like the Ellison
Agency, which billed in the millions, could withstand them. A little one like Ad Worx just couldn't. They had been carrying one basket with a lot of little eggs in it and another basket with one big egg - the Sharp account - and it now remained to be seen whether the ' big egg had been lost entirely or if it could at least be scrambled. None of it had been their fault, but ad agencies make lovely whipping boys.
Vic and Roger had teamed naturally together ever since their first joint effort at the Ellison Agency, six years ago. Vic, tall and skinny and rather quiet, had formed the perfect yin for Roger Breakstone's fat, happy, and extroverted yang. They had clicked on a personal basis and on a professional one. That first assignment had been a minor one, to submit a magazine ad campaign for United Cerebral Palsy.
They had come up with a stark black-and-white ad that showed a small boy in huge, cruel leg braces standing in foul territory by the first-base line of a Little League ballfield. A New York Mets cap was perched on his head, and his expression - Roger had always maintained that it had been the boy's expression which sold the ad - wasn't sad at all; it was simply dreamy. Almost happy, in fact. The copy read
Simply: BILLY BELLAMY IS NEVER GOING TO BAT CLEANUP. Beneath: BILLY HAS CEREBRAL PALSY. Beneath that, smaller type: Give Us a Hand, Huh?
CP donations had taken a noticeable leap. Good for them, good for Vic and Roger. The team 'Of Trenton and Breakstone had been off and running. Half a dozen successful campaigns had followed, Vic dealing most commonly with broad-scope conception, Roger dealing. with actual execution.
For the Sony Corporation, a picture of a man sitting cross-legged on the median strip of a sixteen-lane superhighway in a business suit, a big Sony radio on his lap, a seraphic smile on his kisser. The copy read: POLICE BAND, THE ROLLING STONES, VIVALDI, MIKE WALLACE, THE KINGSTON TRIO, PAUL HARVEY. PATTI SMITH, JERRY FALWELL And below that: HELLO, LA!
For the Voit people, makers of swim equipment, an ad that showed a man who was the utter antithesis of the Miami beachboy. Standing arrogantly hipshot on the golden beach of some tropical paradise, the model was a fifty-year-old man with tattoos, a beer belly, slab-muscled arms and legs, and a puckered scar high across one thigh. In his arms this battered soldier of fortune was cradling a pair of Voit swimfins. MISTER, the copy for this one read, I DIVE FOR A LIVING. I DON'T MESS AROUND. There was a lot more underneath, stuff Roger always referred to as the blah-blah, but the copy set in boldface was the real hooker. Vic and Roger had wanted it to read I DON't SCREW AROUND, but they hadn't been able to sell the Voit people on that. Pity, Vic was fond of saying over drinks. They could have sold a lot more swimfins.
Then there was Sharp.
The Sharp Company of Cleveland had stood twelfth in the Great American Bakestakes when old man Sharp reluctantly came to the Ellison Agency in New York after more than twenty years with a hometown ad agency. Sharp had been bigger than Nabisco before World War II, the old man was fond of pointing out. His son was just as fond of pointing out that World War II had ended thirty years ago.
The account - on a six-month trial basis at first - had been handed over to Vic Trenton and Roger Breakstone. At the end of the trial period, Sharp had vaulted from twelfth in the cookies-cakes-and-cereals market to ninth. A year later, when Vic and Roger pulled up stakes and moved to Maine to open up their own business, the Sharp Company had climbed to seventh.
Their campaign had been a sweeping one. For Sharp Cookies, Vic and Roger had developed the Cookie Sharpshooter, a bumbling Western peace officer whose six-guns shot cookies instead of bullets, courtesy of the special-effects people - Chocka Chippers in some spots, Ginger Snappies in others, Oh Those Oatmeals in still others. The spots always ended with the Sharpshooter standing sadly in a pile of cookies with his guns out. 'Well,
the bad guys got away,' he'd tell millions of Americans every day or so, 'but I got the cookies. Best cookies in the West... or anywhere else, I reckon.' The Sharpshooter bites into a cookie. His expression suggests that he is experiencing the gastronomic equivalent of a boy's first orgasm. Fadeout.
For the prepared cakes - sixteen different varieties ranging from pound to crumb to cheese - there was what Vic called the George and Gracie spot. We fade in on George and Gracie leaving a posh dinner party where the buffet table groans with every possible delicacy. We dissolve to a dingy little cold-water flat, starkly lighted. George is sitting at a plain kitchen table with a checked tablecloth. Gracie takes a Sharp Pound Cake (or Cheese Cake or Crumb Cake) from the freezer of their old refrigerator and sets it on the table. They are both still in their evening clothes. They smile into each other's eyes with warmth and love and understanding, two people who are utterly in sync with each other. Fade to these words, on black: SOMETIMES ALL YOU WANT IS A SHARP CAKE. Not a word spoken in the entire spot.That one had won a Clio.
As had the Sharp Cereal Professor', hailed in the trades as 'the most responsible advertisement ever produced for children's programming.' Vic and Roger had considered it their crowning achievement ... but now it was the Sharp Cereal Professor who had come back to haunt them.
Played by a character actor in late middle age, the Sharp Cereal Professor was a low-key and daringly adult advertisement in a sea of animated kiddie-vid ads selling bubble gum, adventure toys, dolls, action figures ... and rival cereals.
The ad faded in on a deserted fourth- or fifth-grade classroom, a scene Saturday-morning viewers of The Bugs Bunny/Roadrunner Hour and The Drac Pack could readily identify with. The Sharp Cereal Professor was wearing a suit, a V-necked sweater, and a shirt open at the collar. Both in looks and in speech he was mildly authoritarian; Vic and Roger had talked to some forty teachers and half a dozen child psychiatrists and had discovered that this was the sort of parental role model that the majority of kids feel most comfortable with, and the sort that so few actually have in their homes.
The Cereal Professor was sitting on a teacher's desk, hinting at some informality - the soul of a real pal hidden somewhere beneath that gray-green tweed, the young viewer might assume - but he spoke slowly and gravely. He did not command. He did not talk down. He did not wheedle. He did not cajole or extol. He spoke to the millions of T-shirted, cereal-slurping, cartoon-watching Saturday-morning viewers as though they were real people.
'Good morning, children,' the Professor said quietly. 'This is a commercial for cereal. Listen to me carefully, please. I know a lot about cereals, because I'm the Sharp Cereal Professor. Sharp Cereals - Twinkles, Cocoa Bears, Bran- 16, and Sharp All-Grain Blend - are the best-tasting cereals in America. And they're good for you.' A beat of silence, and then the Sharp Cereal Professor grinned ... and when he grinned, you knew there was the soul of a real pal in there. 'Believe me, because I know. Your mom knows; I just thought you'd like to know too.'
A young man came into the ad at that point, and he handed the Sharp Cereal Professor a bowl of Twinkles or Cocoa Bears or whatever. The Sharp Cereal Professor dug in, then looked straight into every living room in the country and said.. 'Nope, nothing wrong here.'
Old man Sharp hadn't cared for that last line, or the idea that anything could be wrong with one of his cereals. Eventually Vic and Roger had worn him down, but not with rational arguments. Making ads was not a rational business. You often did what felt right, but that didn't mean you could understand why it felt right. Both Vic and Roger felt that the Professor's final line had a power which was both simple and enormous. Coming from the Cereal Professor, it was the final, total comfort, a complete security blanket. I'll never hurt you, it implied. In a world where parents get divorced, where older kids sometimes beat the shit out of you for no rational reason, where the rival Little League team sometimes racks the crap out of your pitching, where the good guys don't always win like they do on TV, where you don't always get invited to the good birthday party, in a world where so much goes wrong, there will always be Twinkles and Cocoa Bears and All-Grain Blend, and they'll always taste good. 'Nope, nothing wrong here.'
With a little help from Sharp's son (later on, Roger said, you would have believed the kid thought the ad up and wrote it himself), the Cereal Professor concept was approved and saturated Saturday-morning TV, plus such weekly syndicated programs as Star Blazers, U.S. of Archie, Hogan's Heroes, and Gilligan's Island. Sharp Cereals surged even more powerfully than the rest of the Sharp line, and the Cereal Professor became an American institution. His tag line, 'Nope, nothing wrong here,' became one of those national catch phrases, meaning roughly the same thing as 'Stay cool' and 'No sweat'.
When Vic and Roger decided to go their own way, they had observed strict protocol and had not gone to any of their previous clients until their connections with the Ellison Agency were formally - and amicably - severed. Their first six months in Portland had been a scary, pressure-cooker time for all of them. Vic and Donna's boy, Tad, was only a year old. Donna, who missed New York badly, was by turns sullen, petulant, and just plain scared. Roger had an old ulcer - a battle scar from his years in the Big Apple advertising wars -and when he and Althea lost the baby the ulcer had flared up again, turning him into a closet Gelusil chugger. Althea bounced back as well as possible under the circumstances, Vic thought; it was Donna who pointed out to him that placid Althea's single weak drink before dinner had turned into two before and three after. The two couples had vacationed in Maine, separately and together, but neither Vic nor Roger had realized how many doors are initially closed to folks who have moved in, as Mainers say, from 'outta state'.
They would indeed have gone under, as Roger pointed out, if Sharp hadn't decided to stay with them. And at the company's Cleveland headquarters, positions had done an ironic flip-flop. Now it was the old man who wanted to stick with Vic and Roger and it was the kid (by this time forty years old) who wanted to jettison them, arguing with some logic that it would be madness to hand their account over to a two-bit ad agency six hundred miles north of the New York pulsebeat. The fact that Ad Worx was affiliated with a New York market-analysis firm cut zero ice with the kid, as it had cut zero ice with the other firms for which they had put together campaigns in the past few years.
'If loyalty was toilet paper,' Roger had said bitterly, 'we'd be hard-pressed to wipe our asses, old buddy.'
But Sharp had come along, providing the margin they had so desperately needed. 'We made do with an ad agency here in town for forty years,' old man Sharp said, 'and if those two boys want to move out of that Christless city, they're just showing good old common sense.'
That was that. The old man had spoken. The kid shut up. And for the last two and a half years, the Cookie Sharpshooter had gone on shooting, George and Gracie had gone on eating Sharp Cakes in their cold-water flat, and the Sharp Cereal Professor had gone on telling kids that there was nothing wrong here. Actual spot production was handled by a small independent studior. in Boston, the New York market-analysis firm went on doing its thing competently, and three or four times a year either Vic or Roger flew to Cleveland to confer with Carroll Sharp and his kid - said kid now going decidedly gray around the temples. All the rest of the client-agency intercourse was handled by the U.S. Post Office and Ma Bell. The process was perhaps strange, certainly cumbersome, but it seemed to work fine.
Then along came Red Razberry Zingers.
Vic and Roger had known about Zingers for some time, of course, although it had only gone on the general market some two months ago, in April of 1980. Most of the Sharp cereals were lightly sweetened or not sweetened at all. All-Grain Blend, Sharp's entry in the 'natural' cereal arena, had been quite successful. Red Razberry Zingers, however, was aimed at a segment of the market with a sweeter tooth: at those prepared-cereal caters who bought such cereals as Count Chocula, Frankenberry, Lucky Charms, and similar pre-sweetened breakfast foods which were somewhere in the twilight zone between cereal and candy.
In the late summer and early fall of 1979, Zingers had been successfully test-marketed in Boise, Idaho, Scranton, Pennsylvania, and in Roger's adopted Maine hometown of Bridgton. Roger had told Vic with a shudder that he wouldn't let the twins near it with a ten-foot pole (although he had been pleased when Althea told him the kids had clamored for it when they saw it shelved at Gigeure's Market). 'It's got more sugar than whole grain in it, and it looks like the side of a firebarn.'
Vic had nodded and replied innocently enough, with no sense of prophecy, 'The first time I looked in one of those boxes, I thought it was full of blood.'
'So what do you think?' Roger repeated. He had made it halfway through his sandwich as Vic reviewed the dismal train of events in his mind. He was becoming more and more sure that in Cleveland old man Sharp and his aging kid were looking again to shoot the messenger for the message.
'Guess we better try.'
Roger clapped him on the shoulder. 'My man,' he said. 'Now eat up.'
But Vic wasn't hungry.
The two of them had been invited to Cleveland to attend an 'emergency meeting' that was to be held three weeks after the Fourth of July - a good many of the Sharp regional sales managers and executives were vacationing, and it would take at least that long to get them all together. One of the items on the agenda had to do directly with Ad Worx: 'an assessment of the association to this point,' the letter had said. Which meant, Vic assumed, that the kid was using the Zingers debacle to dump them at last.
About three weeks after Red Razberry Zingers went
national, enthusiastically - if gravely - pitched by the Sharp Cereal Professor ('Nope, nothing wrong here'), the first mother had taken her little one to the hospital, nearly hysterical and sure the child was bleeding internally. The little girl, victim of nothing more serious than a low-grade virus, had thrown up what her mother had first believed to be a huge amount of blood.
Nope, nothing wrong here.
That had been in Iowa City, Iowa. The following day there had been seven more cases. The day after, twenty-four. In all cases the parents of children afflicted with vomiting or diarrhea, had rushed the kids to the hospital, believing them to be suffering internal bleeding. After that, the cases had skyrocketed - first into the hundreds, then into the thousands. In none of these cases had the vomiting and/or diarrhea been caused by the cereal, but that was generally overlooked in the growing furor.
Nope, not a single thing wrong here.
The cases had spread west to east. The problem was the food dye that gave Zingers its zingy red color. The dye itself was harmless, but that was also mostly overlooked. Something had gone wrong, and instead of assimilating the red dye, the human body simply passed it along. The goofed-up dye had only gotten into one batch of cereal, but it had been a whopper of a batch. A doctor told Vic that if a child who had just died after ingesting a big bowl of Red Razberry Zingers were the subject of an autopsy, the postmortem would reveal a digestive tract as red as a stop sign. The effect was strictly temporary, but that had been overlooked too.
Roger wanted them to go down with all guns firing, if they were to go down. He had proposed marathon conferences with the Image-Eye people in Boston, who actually did the spots. He wanted to talk with the Sharp Cereal Professor himself, who had gotten so involved with his role that he was mentally and emotionally torn up over what had happened. Then on to New York, to talk to the marketing people. Most important, it would be almost two weeks at Boston's Ritz-Carlton and at New York's UN Plaza, two
weeks Vic and Roger would spend mostly in each other's hip pockets, digesting the input and brainstorming as they had in the old days. What Roger hoped would come out of it was a rebound campaign that would blow the socks off both old man Sharp and the kid. Instead of going to Cleveland with their necks shaved for the drop of the guillotine blade, they would show up with battle plans drawn to reverse the effects of the Zingers snafu. That was the theory. In practice, they both realized that their chances were about as good as they were for a pitcher who deliberately sets out to throw a no-hitter.
Vic had other problems. For the last eight months or so, he had sensed that he and his wife were drifting slowly apart. He still loved her, and he damn near idolized Tad, but things had gone from a little uneasy to bad, and he sensed that there were worse things - and worse times - waiting. just over the horizon, maybe. This trip, a grand tour from Boston to New York to Cleveland, coming at what should have been their at-home season, their doing-things-together season, was maybe not such a hot idea. When he looked at her face lately he saw a stranger lurking just below its planes and angles and curves.
And the question. It played over and over in his mind on nights when he wasn't able to sleep, and such nights had become more common lately. Had she taken a lover? They sure didn't sleep together much any more. Had she done it? He hoped it wasn't so, but what did he think? Really? Tell the truth, Mr. Trenton, or you'll be forced to pay the consequences.
He wasn't sure. He didn't want to be sure. He was afraid that if he became sure, the marriage would end. He was still completely gone on her, had never so much as considered an extramarital fling, and he could forgive her much. But not being cuckolded in his own home. You don't want to wear those horns; they grow out of your ears, and kids laugh at the funny man on the street. He
'What?' Vic said, emerging from his reverie. 'I missed it, Rog.'
'I said, "That goddam red cereal." Unquote. My exact words.'
'Yeah,' Vic said. 'I'll drink to that.'
Roger raised his pilsner glass. 'Do it,' he said.
Vic did.
Gary Pervier sat out on his weedy front lawn at the bottom of Seven Oaks Hill on Town Road No. 3 about a week after Vic and Roger's depressing luncheon meeting at the Yellow Sub, drinking a screwdriver that was 25 percent Bird's Eye frozen orange juice and 75 percent Popov vodka. He sat in the shade of an elm that was in the last stages of rampant Dutch elm disease, his bottom resting against the frayed straps of a Sears, Roebuck mail-order lawn chair that was in the last stages of useful service. He was drinking Popov because Popov was cheap. Gary had purchased a large supply of it in New Hampshire, where booze was cheaper, on his last liquor run. Popov was cheap in Maine, but it was dirt cheap in New Hampshire, a state which took its stand for the finer things in life - a fat state lottery, cheap booze, cheap cigarettes, and tourist attractions like Santa's Village and Six-Gun City. New Hampshire was a great 'Old place. The lawn chair had slowly settled into his run-to-riot lawn, digging deep divots. The house behind the lawn had also run to riot; it was a gray, paint-peeling, roof-sagging shambles. Shutters hung. The chimney hooked at the sky like a drunk trying to get up from a tumble. Singles blown off in the previous winter's last big storm still hung limply from some of the branches of the dying elm. It ain't the Taj Mahal, Gary sometimes said, but who gives a shit?
Gary was, on this swelteringly hot late-June day, as drunk as a coot. This was not an uncommon state of affairs with him. He did not know Roger Breakstone from shit. He did not know Vic Trenton from shit. He didn't know Donna Trenton from shit, and if he had known her, he wouldn't have given a shit if the visiting team was throwing line drives into her catcher's mitt. He did know the Cambers and their dog Cujo; the family lived up the hill, at the end of Town Road No. 3. He and Joe Camber did a good deal of drinking together, and in a rather foggy fashion Gary realized that Joe Camber was already a goodly way down the road to alcoholism. It was a road Gary himself had toured extensively.
'Just a good-for-nothing drunk and I don't give a shit!' Gary told the birds and the singles in the diseased elm. He tipped his glass. He fatted. He swatted a bug. Sunlight and shadow dappled his face. Behind the house, a number of disemboweled cars had almost disappeared in the tall weeds. The ivy which grew on the west side of his house had gone absolutely apeshit, almost covering it. One window peeked out - barely - and on sunny days it glittered like a dirty diamond. Two years ago, in a drunken frenzy, Gary had uprooted a bureau from one of the upstairs rooms and had thrown it out a window - he could not remember why now. He had reglazed the window himself because it had let in one crotch of a draft come winter, but the bureau rested,exactly where it had fallen. One drawer was popped out like a tongue.
In 1944, when Gary Pervier had been twenty, he had single-handedly taken a German pillbox in France and, following that exploit, had led the remains of his squad ten miles farther before collapsing with the six bullet wounds he had suffered in his charge of the machine-gun emplacement. For this he had been awarded one of his grateful country's highest honors, the Distinguished Service Cross. In 1968 he had gotten Buddy Torgeson down in Castle Falls to rum the medal into an ashtray. Buddy had been shocked. Gary told Buddy he would have gotten him to make it into a toilet bowl so he could shit in it, but it wasn't big enough. Buddy spread the story, and maybe that had been Gary's intention, or maybe it hadn't.
Either way, it had driven the local hippies crazy with admiration. In the summer of '68 most of these hippies were on vacation in the Lakes Region with their wealthy parents before returning to their colleges in September, where they were apparently studying up on Protest, Pot, and Pussy.
After Gary had his DSC turned into an ashtray by Buddy Torgeson, who did custom welding in his spare time and who worked days down to the Castle Falls Esso (they were all Exxon stations now, and Gary Pervier didn't give a shit), a version of the story found its way into the Castle Rock Call. The story was written by a local-yokel reporter who construed the act as an antiwar gesture. That was when the hippies started to show up at Gary's place on Town Road No. 3. Most of them wanted to tell Gary he was 'far out'. Some of them wanted to tell him he was 'some kind of heavy'. A few wanted to tell him that he was 'too fucking much'.
Gary showed them all the same thing, which was his Winchester .30-.06. He told them to get off his property. As far as he was concerned they were all a bunch of long-haired muff-diving crab-crawling asshole pinko fucksticks. He told them he didn't give a shit if he blew their guts from Castle Rock to Fryeburg. After a while they stopped coming, and that was the end of the DSC affair.
One of those German bullets had taken Gary Pervier's right testicle off; a medic had found most of it splattered across the seat of his GI-issue underwear. Most of the other one survived, and sometimes he could still get a pretty respectable bone-on. Not, he had frequently told Joe Camber, that he gave much of a shit one way or the other. His grateful country had given him the Distinguished Service Cross. A grateful hospital staff in Paris had discharged him in February 1945 with an 80-percent disability pension and a gold-plated monkey on his back. A grateful hometown gave him a parade on the Fourth of July 1945 (by then he was twenty-one instead of twenty, able to vote, his hair graying around the temples, and he felt all of seven hundred, thank you very much). The grateful town selectmen had remanded the property taxes on the Pervier place in perpetuity. That was good, because he would have lost it twenty years ago otherwise. He had replaced the morphine he could no longer obtain with high-tension booze and had then proceeded to get about his life's work, which was killing himself as slowly and as pleasantly as he could.
Now, in 1980, he was fifty-six years old, totally gray, and meaner than a bull with a jackhandle up its ass. About the only three living creatures he could stand were Joe Camber, his boy Brett, and Brett's big Saint Bernard, Cujo.
He tilted back in the decaying lawn chair, almost went over on his back, and used up some more of his screwdriver. The screwdriver was in a glass he had gotten free from a McDonald's restaurant. There was some sort of purple animal on the glass. Something called a Grimace. Gary ate a lot of his meals at the Castle Rock McDonald's, where you could still get a cheap hamburger. Hamburgers were good. But as for the Grimace ... and Mayor McCheese ... and Monsieur Ronald Fucking McDonald ... Gary Pervier didn't give a shit for any of them.
A broad, tawny shape was moving through the high grass to his left, and a moment later Cujo, on one of his rambles, emerged into Gary's tattered front yard. He saw Gary and barked once, politely. Then he came over, wagging his tail.
'Cuje, you old sonofawhore,' Gary said. He put his screwdriver down and began digging methodically through his pockets for dog biscuits. He always kept a few on hand for Cujo, who was one of your old-fashioned, dyed-in-the-wool good dogs.
He found a couple in his shirt pocket and held them up.
'Sit boy. Sit up.'
No matter how low or how mean he was feeling, the sight of that two-hundred-pound dog sitting up like a rabbit never failed to tickle him.
Cujo sat up, and Gary saw a short but ugly-looking scratch healing on the dog's muzzle. Gary tossed him the biscuits, which were shaped like bones, and Cujo snapped them effortlessly out of the air. He dropped one between his forepaws and began to gnaw the other one.
'Good dog,' Gary said, reaching out to pat Cujo's head. 'Good -'
Cujo began to growl. Deep in his throat. It was a rumbling, almost reflective sound. He looked up at Gary, and there was something cold and speculative in the dog's eyes that gave Gary a chill. He took his hand back to himself quickly. A dog as big as Cujo was nothing to get screwing around with. Not unless you wanted to spend the rest of your life wiping your ass with a hook.
'What's got into you, boy?' Gary asked. He had never heard Cujo growl, not in all the years the Cambers had had him. To tell the truth, he wouldn't have believed ole Cuje had a growl in him.
Cujo wagged his tail a little bit and came over to Gary to be patted, as if ashamed of his momentary lapse.
'Hey, that's more like it,' Gary said, ruffling the big dog's fur. It had been one scorcher of a week, and more coming, according to George Meara, who had heard it from Aunt Evvie Chalmers. He supposed that was it. Dogs felt the heat even more than people did, and he guessed there was no rule against a mutt getting testy once in a while. But it sure had been funny, hearing Cujo growl like that. If Joe Camber had told him, Gary wouldn't have believed it.
'Go get your other biscuit,' Gary said, and pointed.
Cujo turned around, went to the biscuit, picked it up, mouthed it - a long string of saliva depending from his mouth -and then dropped it. He looked at Gary apologetically.
'You, turnin down chow?' Gary said unbelievingly. 'You?'
Cujo picked up the dog biscuit again and ate it.
'That's better,' Gary said. 'A little heat ain't gonna killya. Ain't gonna kill me either, but it bitches the shit outta my hemorrhoids. Well, I don't give a shit if they get as big as fucking golfballs. You know it?' He swatted a mosquito.
Cujo lay down beside Gary's chair as Gary picked up his screwdriver again. It was almost time to go in and freshen it up, as the country-club cunts said.
'Freshen up my ass,' Gary said. He gestured at the roof of his house, and a sticky mixture of orange juice and vodka
trickled down his sunburned, scrawny arm. 'Look at that chimbly, Cuje ole guy. Fallin right the fuck down. And you know what? I don't give a shit. The whole place could fall flat and I wouldn't fart sideways to a dime. You know that?'
Cujo thumped his tail a little. He didn't know what this MAN was saying, but the rhythms were familiar and the patterns were soothing. These polemics had gone on a dozen times a week since ... well, as far as Cujo was concerned, since forever. Cujo liked this MAN, who always had food. just lately Cujo didn't seem to want food, but if THE MAN wanted him to eat, he would. Then he could lie here - as he was now - and listen to the soothing talk. All in all, Cujo didn't feel very well. He hadn't growled at THE ~ because he was hot but simply because he didn't feel good. For a moment there - just a moment - he had felt like biting THE
'Got your nose in the brambles, looks like,' Gary said. 'What was you after? Woodchuck? Rabbit?'
Cujo thumped his tail a little. Crickets sang in the rampant bushes. Behind the house, honeysuckle grew in a wild drift, calling the somnolent bees of a summer afternoon. Everything in Cujo's life should have been right, but somehow it wasn't. He just didn't feel good at all.
'I don't even give a shit if all that Georgia redneck's teeth fall out, and all of Ray-Gun's teeth too,' Gary said, and stood up unsteadily. The lawn chair fell over and collapsed itself. If you had guessed that Gary Pervier didn't give a shit, you would have been right. 'Scuse me, boy.' He went inside and built himself another screwdriver. 'Me kitchen was buzzing, fly-blown horror of split-open green garbage bags, empty cans, and empty liquor bottles.
When Gary came back out again, fresh drink in hand, Cujo had left.
On the last day of June, Donna Trenton came back from downtown Castle Rock (the locals called it 'downstreet', but at least she hadn't picked up that particular Maine-ism yet), where she had dropped Tad off at his afternoon daycamp and picked up a few groceries at the Agway Market. She was hot and tired, and the sight of Steve Kemp's battered Ford Econoline van with the gaudy desert murals painted on the sides suddenly turned her furious.